Boris Masnec

Technology leader working across architecture, engineering, product and AI.

I’ve spent the last 12+ years helping evolve a SaaS product and its engineering organization through different stages of growth. I write about what I learn while building and changing software, engineering systems and products.

We Made Software Development Faster. Then We Changed What We Were Building.

What six months of building an AI product with coding agents taught us about product development.

We built substantially faster than we were used to — and still finished 40 days late. The interesting part wasn’t the productivity number. It was what happened when implementation became cheap enough that we could keep changing the product as we learned.

AIProduct DevelopmentEngineering

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Writing

Essays and notes on technology, engineering, product development and AI.

In progress

  • Failures Designed Our Agentic Development Process
  • The More We Learned About AI Agents, the Less We Let Them Do

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About

I’m a technology leader based in Croatia, currently Chief Software Architect at Repsly.

I’ve spent most of my software career inside one SaaS company, from its early startup stage through a much larger engineering organization. Before software, I spent fifteen years in prison operations before retraining in IT.

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